An Ad Operations Manager oversees the success and monetization of media inventory on a daily basis. This includes, but it not limited to the following:

Marketplace Management

• Optimization — Review server reports, analyze data, and make suggestions to improve performance
• Inventory mapping — Determining proper mapping for publisher tags, setting price floors
• Pacing and Delivery — Increasing and decreasing delivery caps while monitoring whitelists / blacklists as outlined by Account Managers
• Margin Control — Ensuring correct floors are set, monitoring margins on a daily basis, adjusting price floors if needed
• Communication — Communicating with Account Managers and Publisher Managers on delivery caps, restrictions, and fill rate improvement strategies
• Overseeing the day to day success of campaigns — Overall platform management on both Advertiser and Publisher levels

Data Analysis

• Report Consolidation — Running 3rd party reports and cross referencing with internal numbers
• Margin Assessment — Checking for discrepancies and technical issues preventing from data alignment on a daily / weekly basis
• Working closely with internal sales and supply team — Notifying internal team about issues and potential opportunities to increase revenue.

Additional Desired Skills

• Basic Ad Ops Knowledge — Experience with HTML, Flash, and JavaScript
• Troubleshooting — Experience with cross-platform servers which use VAST / VPAID or other XML based file formats
• Server Responses — Experience with HTTP response codes and headers

A Publisher Development Manager is responsible for successfully contacting and on-boarding new publishers. This includes, but it not limited to the following:

Publisher Development

• Lead Prospecting — Working with internal management team to create prospecting lists to find new publishers
• Contacting Publishers — Use various methods of communication to contact and demo bluTonic publisher solutions
• Publisher Screening — Screen publishers to ensure their inventory is suitable for bluTonic advertiser demand
• Communication — Communicate with internal ad operations team to esnure onboarding is smooth before passing off the publisher to an Account Manager
• Contracts — Assist with contract negotiations to properly onboard new publishers

Onboarding Publishers

• Internal Communication — Discuss publisher opportunity with internal team to assess if there is a fit
• Payment Terms — Meet with finance department to finalize payment details and payment schedule for publishers
• Collaborate with Sales — Collaborate with sales department to assess new products and determine if publisher fits testing criteria

Experience

• Website Analytics — Experience with website analytics tools to assess website quality
• Negotiation — Experience with negotiating contract terms based on management criteria
• Team Oriented — Must work well with team members and take direction

An Account Manager’s job is to facilitate and oversee the success and monetization of media inventory on a daily basis. This includes, but it not limited to the following:

Campaign Management

• Onboarding New Partners — Setting up new flight dates, monitoring delivery, setting up specific targeting parameters as outlined per the campaign details
• Exporting publisher tags and logins — Determining proper mapping for publisher tags, setting price floors
• Daily pacing and optimizations — Increasing and decreasing daily caps for Advertisers, creating whitelists / blacklists as outlined by Advertisers
• Maintaining strong margins and profits for all Publishers — Ensuring correct floors are set, monitoring margins on a daily basis, adjusting price floors if needed
• Effective communication between clients and supply partners — Communicating with Advertisers on daily caps and fill issues, emailing publishers on a daily / weekly basis to maintain an effective working relationship
• Overseeing the day to day success of campaigns — Overall platform management on both Advertiser and Publisher levels

Profit Management

• Data Analysis of campaign performance — Running Advertising reports, cross referencing with internal numbers
• Daily revenue and margin tracking for all new and current Demand Partners — Checking for discrepancies on a daily / weekly basis
• Working closely with internal sales and supply team — Notifying internal team about issues and potential opportunities to increase revenue.

RFP proposals

• Generating site lists — Compiling websites for client’s specific requests across different verticals, devices, and media types
• Detailing our accessible inventory on an available basis to clients — Putting available inventory into a presentable format to be submitted to clients
• Advertiser Approvals — Compiling data from our internal inventory with specific details to send to Advertiser’s for approval