More, without compromise.

The Idea

The vision of this organization is to continuously innovate and improve the field of digital advertising by focusing on the research and development of tools used to optimize the experience between users and ads.

Founded by Mirza Ibrahimovic and Adam Grossman in 2010, bluTonic manages a portfolio composed of clients in all verticals, many of which are Fortune 500 companies. Our main focus is data aggregation and management, targeting intelligence and consumer retention. With decades of online experience, bluTonic is a digital media company that endlessly focuses on technological innovations and revenue enhancement systems which connect consumers with brands.

Mirza Ibrahimovic

Mirza Ibrahimovic is the Co-Founder of bluTonic and serves as its CEO. He adds almost a decade of experience in the online advertising and technology space. He oversees general company growth, leads investment initiatives, and is in charge of developing bluTonic’s ever-evolving product line. Prior to co-founding bluTonic, Mirza pursued a career in business by attending UCSB and graduating with a B.A. in Economics.

Adam Grossman

Adam Grossman is the Co-Founder of bluTonic and serves as its President. He brings over 20 years of experience in online advertising and executive leadership. In addition to overseeing most internal controls, Adam spearheads the development of bluTonic’s performance division (Tracsion). Prior to co-founding bluTonic, Adam held key roles at Conversant,, and 411web Interactive, to name a few. He is also the second best ping pong player in the office.